Curiosity,
well directed.

What’s in this edition

This is a curated selection of 19 watches across 15 brands, checked on September 15, 2026. Recent launches sit alongside selected earlier models, with the original coverage year shown. It is not an exhaustive feed or a live stock tracker. The catalog currently updates through editorial review, rather than automatically.

Sources, not shortcuts

We use official brand pages for product details and link directly to original reporting. Introductions, release coverage, and hands-on reviews are labeled separately. First Winding’s summaries are not hands-on reviews. Where a publisher has a disclosed relationship with a brand, we include that context.

Photos are credited to their respective brands and linked to the original product pages. Seiko entries link to official photography instead of reproducing it.

Japan-market coverage

Japan-exclusive labels require an official statement of domestic-only distribution. A Japanese reference or a Japanese allocation of a worldwide edition is not enough. We check Japanese announcements daily and review additions before publication. Retailer exclusives, Japan releases with unconfirmed overseas availability, and global models with Japanese references are classified separately when added. eBay links are untracked reference searches; listings and sellers are not vetted.

Reading the details

Announcement dates, article dates, and delivery windows are different things. Each release labels its date and lists its expected release window separately. Prices retain their original currencies and include regional context where known. Confirm current pricing, taxes, and availability with the manufacturer.

Independence & privacy

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First Winding is not affiliated with the watch brands or publications featured. Brand logos are used to identify the makers in our catalog. Brand names, logos, product names, and photography belong to their respective owners.